Backlinks are extremely beneficial for SEO since they indicate a "vote of confidence" from one site to another. Backlinks to your website basically tell search engines that your content has been authorized by others. When a big number of sites link to the same webpage or website, search engines may determine that the content is worth connecting to and, as a result, worth appearing on a SERP. Obtaining these backlinks may thus boost a site's rating or search visibility.

By definition, some backlinks are more valuable than others. Backlinks from dependable, prominent, high-authority sites are the most desirable to gain, whilst backlinks from low-authority, potentially spammy sites are normally at the other end of the spectrum. Although whether or not a link is followed is important (i.e., whether or not a site owner actively pushes search engines to pass or not pass link equity), nofollow links aren't absolutely meaningless. Being included on high-quality websites might help your business.


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