Podcast hosting services can store all your podcast files the way a webhosting service can for your website. Getting a media host prevents your large media files from eating up website server space and possibly causing your site to crash during simultaneous downloads. Podcast hosts have the capability to optimize audio files to the right format and size for your community on social media, RSS feeds, and other platforms.

That was a question that was recently asked in a Facebook Group I’m a part of.

Interestingly, but probably not surprisingly, the answers varied a bit…

Even though the way people describe what a podcast is varies, the answers tend to overlap in these areas:

Free
On-demand
Niche
Talk radio

There isn’t a pre-determined length, format, style, production level, or anything else.

Podcasts can be broken up into “seasons” like a TV show (Serial is probably the most famous example of this, but my new favorite is Business Wars by Wondery), or be episodic and ongoing.

A weekly release for new episodes is common, but there are daily podcasts, weekly podcasts, and really any cadence (or lack thereof) the creator desires.

Put simply, a podcast is a series of episodes.

These episodes are audio files that are likely stored with a podcast hosting company.

Another great thing about podcasts is that you can subscribe to them, which makes it easy to get notified (via your favorite podcast app) when new episodes come out.

What’s exciting about podcasting is that it is relatively easy and cheap to produce your own show. And the popularity of podcasts is growing by the day.

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