Since most markets are now online, most brands know how important search engine optimization is (SEO). Having a good SEO strategy is important to not only improve the image and exposure of your brand, but also to make sure that your business will be around for a long time. But when it comes to SEO, most people tend to focus on how to improve their own domain. They will talk about how easy it is to read the site's content, how fast it loads, how it works on different platforms, etc. All of that is important, but it's only half of what needs to be done.
On-page SEO is important for a website, but off-page SEO is also important if you want to rank high on Google and get the right leads and exposure for your brand. A site can rank much higher in search results if it has a lot of relevant backlinks. Off-page SEO is more than just backlinks, though. It includes a number of other important things you can do to improve your site's E-A-T. (Expertise, Authority, and Trustworthiness). What is off-page SEO, though? And how does it really work? Let's find out.
What is "SEO off-page?"
Off-page SEO, in a nutshell, is all the SEO that happens outside of your website or domain. But it's easy to think that off-page optimization is just building links, but it's actually a lot more than that. Off-site link building is an important part of SEO and this type of optimization. Backlinking is one way to get Google and other search engines to notice your domain, but it is not the only way.
In fact, brand mentions and links on other reliable websites are just as important for off-site SEO. So, backlinking and mentioning your brand are a part of it. What else? It turns out that off-page promotion is when you write a guest post for someone else's blog or even just comment as your brand (and not as yourself) on other pages, blogs, and sites. There are, of course, many other off-page SEO techniques, and we'll talk about them in a minute.
But first, let's try to figure out why off-page SEO is important in the first place. Isn't it enough that we work hard on on-page SEO? It seems that might not be the case.
Why is off-page SEO important?
Even though Google's algorithm is always being changed, off-page optimization is still a big part of how well your page ranks, no matter what changes are made. This is because off-page SEO techniques make a site much more relevant, authoritative, and trustworthy overall. This also makes it more likely that it will be near the top of the list of search results.
It is hard to know exactly how much weight each SEO technique has in Google's (and other search engines') algorithms. Experts seem to agree, though, that off-page optimization is probably responsible for at least half of it.
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