Do you want to take your search engine optimization strategy to the next level? If so, one of the keys you need for success is backlinks.
Backlinks are hyperlinks that lead back to your website from other sites. They can appear on social media, blogs, podcast interviews and other places across the internet.
The team at Google has stated on several occasions that backlinks are one of the core factors the algorithm examines when ranking websites. This thought process makes sense because backlinks are essentially a seal of approval from other businesses.
Publish long-form, valuable content.
If your goal is to get people to link back to your website, you need to give them a reason to do so. A simple landing page alongside your product catalog is not enough.
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